- A new social network is added to the interweb almost every day, but not by Google...so that matters.
- Buzz was a complete failure, launched by Google...so that matters.
- Facebook is the 800-pound Gorilla, but evil to some...so that matters.
- Facebook is the 800-pound Gorilla, and works fine for most...so that matters.
- Social has been more important than sharing, so far...so that that matters.
- Video chat isn't new, but simple group video chat is...so that matters.
- A Circle is just a Group, but easier to use...so that matters.
- You already have too many social media profiles...so that matters.
Look, Google+ is fun, but far from proving itself as the "next big thing" in social media. The buzz around it will last for some time, and the early adopters will be in for a bumpy ride. We'll stay on top of it as it evolves to maximize its potential because it's Google...and that means it does matter.
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